| 翻訳と辞書 |
| chief brand officer ： ウィキペディア英語版 |
chief brand officer
A chief brand officer (CBO) is a relatively new executive level position at a corporation, company, organization, or agency, which typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations and customer service.〔Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.〕〔Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.〕 Some of the more notable organizations to establish a CBO position include the American Automobile Association, Baskin-Robbins, Bell Canada, Boston Market, Citigroup, McDonalds, WWE and Mattel.
== See also ==
* Brand implementation
* Brand management
* Brand orientation
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「chief brand officer」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|